You don't need a Magnet for induction cooking

No I have not created some new technology just as we are getting to grips with the current one, this is  about the barrage of of TV ads we are about to have bestowed upon us by that wonderful kitchen specialist Magnet Plc. and others.

The ads have started "Magnet sale starts Boxing Day" mega bucks off, free appliances and now also they must have acquired some new technology "Bring in your measurements for an instant quote". This must mean they have downgraded their "Designers" to scan technology consultants were they put your measurements into a scanner it then transfers them to a CAD system and produces a design and quotation for your new kitchen, clever stuff Magnet.
But maybe it is not such a bad idea because from the experiences that our clients have had by going to Magnet & other multiples/sheds 1st because the Human form of Designers have not done a very good job any way.
Countless customers across the country will be waiting with baited breath outside their local Magnet & kitchen multiple store on Boxing Day wearing their in fashion Christmas Jumpers, but a lot of them will be disappointed once they have had their kitchens designed as most of them (not all) but a lot will have poorly designed kitchens that may not fit due to mis-measured or incorrect advice, that is not saying the people charged with offering such design advice are incapable, given some training they would probably pick up things and learn you would hope by their mistakes. This not being the only problem, the other problem lies with Magnets and the DIY markets obsession with making the public & it's staff believe that it's massive discounts and free appliances are the answer to peoples kitchen dreams.
I understand companies like Magnet, Wickes, Hombase etc... have to pull people in their doors and it seems the only way they think they can do it is by offering huge discounts well it's not. Here is something novel: try training your staff correctly and continue training them, not on how to sell but how to measure, plan & design, then offer a truly honest service, with proper back up should things go wrong (because they do) then maybe people will believe that kitchen companies are not their to rip them off but to help them improve their living and cooking standards.
The buying public need to stop being so naive by not being taken in with these mega sale discount offers because they are not real and choose a kitchen based on something that will improve their lives and possibly cost a lot less than they thought, how? by going to a professional kitchen company.
So until such time when they wake up and smell the coffee take your measurements to the magic quoting machine at your local kitchen multiple and spend more than you need to on something you don't want, need or even worse the new design does not do what it is supposed to do.
I don't offer mega discounts, I don't need to because my prices and other proper kitchen companies prices are not inflated and are in fact in most case less expensive than the huge discounted kitchen sales offers that are about to flood the media.

Have a Happy Christmas and not such an expensive New Year.

Russell
Stuart Henry Kitchens.