No I have not created some new technology just as we are getting to grips with the current one, this is about the barrage of of TV ads we are about to have bestowed upon us by that wonderful kitchen specialist Magnet Plc. and others.
The ads have started "Magnet sale starts Boxing Day" mega bucks off, free appliances and now also they must have acquired some new technology "Bring in your measurements for an instant quote". This must mean they have downgraded their "Designers" to scan technology consultants were they put your measurements into a scanner it then transfers them to a CAD system and produces a design and quotation for your new kitchen, clever stuff Magnet.
But maybe it is not such a bad idea because from the experiences that our clients have had by going to Magnet & other multiples/sheds 1st because the Human form of Designers have not done a very good job any way.
Countless customers across the country will be waiting with baited breath outside their local Magnet & kitchen multiple store on Boxing Day wearing their in fashion Christmas Jumpers, but a lot of them will be disappointed once they have had their kitchens designed as most of them (not all) but a lot will have poorly designed kitchens that may not fit due to mis-measured or incorrect advice, that is not saying the people charged with offering such design advice are incapable, given some training they would probably pick up things and learn you would hope by their mistakes. This not being the only problem, the other problem lies with Magnets and the DIY markets obsession with making the public & it's staff believe that it's massive discounts and free appliances are the answer to peoples kitchen dreams.
I understand companies like Magnet, Wickes, Hombase etc... have to pull people in their doors and it seems the only way they think they can do it is by offering huge discounts well it's not. Here is something novel: try training your staff correctly and continue training them, not on how to sell but how to measure, plan & design, then offer a truly honest service, with proper back up should things go wrong (because they do) then maybe people will believe that kitchen companies are not their to rip them off but to help them improve their living and cooking standards.
The buying public need to stop being so naive by not being taken in with these mega sale discount offers because they are not real and choose a kitchen based on something that will improve their lives and possibly cost a lot less than they thought, how? by going to a professional kitchen company.
So until such time when they wake up and smell the coffee take your measurements to the magic quoting machine at your local kitchen multiple and spend more than you need to on something you don't want, need or even worse the new design does not do what it is supposed to do.
I don't offer mega discounts, I don't need to because my prices and other proper kitchen companies prices are not inflated and are in fact in most case less expensive than the huge discounted kitchen sales offers that are about to flood the media.
Have a Happy Christmas and not such an expensive New Year.
Russell
Stuart Henry Kitchens.
Thursday 20 December 2012
Saturday 15 December 2012
Customer Letter yesterday 14/12/12
Here is a letter we received yesterday from a customer in Cunningham Avenue Bromborough. I have translated the letter so it can be easily read & I have also added a photo of the letter.
Dear Russell & Diane.
When you are really delighted with something then it's really worth writing to pass on your gratitude.
Russell & Diane I've got to say a huge thank you for all your help, guidance in helping me choose a fabulous new kitchen.
I was first drawn because of my perception of your quality, value for money, honesty & attention to detail.
I haven't been disappointed. You have helped me so much in the design & planning of my kitchen, guided me through tough decisions along the way as well as having a great deal of patience. I would thoroughly recommend you.
May I also pass on my thanks to David (Tyson Installations) his team, all of the work from fitting the units, appliances, plastering, electrics & tiling has been faultless & to a very high standard throughout the work, he communicated the plan of what was happening on what day so I clearly knew what was happening.
The team have all been very friendly, committed right until the end to ensure the job was done right.
Yours Mrs A
This letter is one of many thank you cards along with chocolates, flowers and wine that we receive on a regular basis but is is really heart warming when you receive such a nice letter from a nice lady who entrusted us into her home and guide her through a major purchase and upheaval in her home.
Russell & Diane
Dear Russell & Diane.
When you are really delighted with something then it's really worth writing to pass on your gratitude.
Russell & Diane I've got to say a huge thank you for all your help, guidance in helping me choose a fabulous new kitchen.
I was first drawn because of my perception of your quality, value for money, honesty & attention to detail.
I haven't been disappointed. You have helped me so much in the design & planning of my kitchen, guided me through tough decisions along the way as well as having a great deal of patience. I would thoroughly recommend you.
May I also pass on my thanks to David (Tyson Installations) his team, all of the work from fitting the units, appliances, plastering, electrics & tiling has been faultless & to a very high standard throughout the work, he communicated the plan of what was happening on what day so I clearly knew what was happening.
The team have all been very friendly, committed right until the end to ensure the job was done right.
Yours Mrs A
This letter is one of many thank you cards along with chocolates, flowers and wine that we receive on a regular basis but is is really heart warming when you receive such a nice letter from a nice lady who entrusted us into her home and guide her through a major purchase and upheaval in her home.
Russell & Diane
Monday 10 December 2012
Kitchen appliance companies, who to use
There is a little debate within the industry at the moment regarding kitchen appliance companies & which ones to use without filling your showroom & clients kitchens with the usual manufacturers such as Neff, Bosch, Siemens & Miele. It was even quoted on Linked In by one Linked in user "Experiences with alternatives to the usual appliance manufacturers? -I'm bored of Neff & Bosch!!"
I have a kitchen studio & I would say 80% of my displays are Neff and that mirrors in the sales split also. I have looked at other manufactures for a couple of reasons one of them being Neff's ability to hold themselves in God like status & behold anybody who is blasphemous to the brand, the other being to search out something not as expensive for clients who cannot afford to kit out their new kitchens with Neff's appliances. I do say to all customers if you are going to spend your money on something in the kitchen make sure you get quality appliances because this is the reason you are getting a new kitchen in the first place so that you can enhance you home and cooking experiences, but like I said even then not all people can stretch their budgets beyond a reasonable limit.
I have had personal experience in not only sourcing appliance for my studio but also for my home and I can honestly say after extensive research including look, touch and feel that Neff are the only brand that offer an extensive across the board range of appliances that can be married with each other in looks, they have some appliances that don't cost the earth albeit with less features than the pricier models but nonetheless they will do what they are supposed to do and you can match across the range. The features on some of their appliances far outweigh their competition, like the telescopic flex rails, steam setting in normal ovens, dough proving and then bread baking without the need to remove it from the proving process.
This sounds like a promotional blog for Neff, I can assure you it is not, Neff as a company have many flaws like most companies which I will not mention here but if the whole debate is about the appliance, it's after sales back up and it F+B's then in my honest opinion there is not better.
Russell
I have a kitchen studio & I would say 80% of my displays are Neff and that mirrors in the sales split also. I have looked at other manufactures for a couple of reasons one of them being Neff's ability to hold themselves in God like status & behold anybody who is blasphemous to the brand, the other being to search out something not as expensive for clients who cannot afford to kit out their new kitchens with Neff's appliances. I do say to all customers if you are going to spend your money on something in the kitchen make sure you get quality appliances because this is the reason you are getting a new kitchen in the first place so that you can enhance you home and cooking experiences, but like I said even then not all people can stretch their budgets beyond a reasonable limit.
I have had personal experience in not only sourcing appliance for my studio but also for my home and I can honestly say after extensive research including look, touch and feel that Neff are the only brand that offer an extensive across the board range of appliances that can be married with each other in looks, they have some appliances that don't cost the earth albeit with less features than the pricier models but nonetheless they will do what they are supposed to do and you can match across the range. The features on some of their appliances far outweigh their competition, like the telescopic flex rails, steam setting in normal ovens, dough proving and then bread baking without the need to remove it from the proving process.
This sounds like a promotional blog for Neff, I can assure you it is not, Neff as a company have many flaws like most companies which I will not mention here but if the whole debate is about the appliance, it's after sales back up and it F+B's then in my honest opinion there is not better.
Russell
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