Franke sinks and taps

Here is something I want to take issue with, Franke sinks and taps.
This is not about their products as they are very good quality, this is not about their customer service this also is very good, this is about their pricing policy.
Now I am a small fish in a big pond and could not sell enough of their products to warrant a direct account with Franke UK so I use a distributor or distributors ( this is not the distributors fault either). I have just been asked for a price on a Minerva kettle tap, Franke's own brochure has a recommended retail price of £1116.72 inc vat silk steel, my buying price £704.40 inc vat, internet price on the first click £634.49 inc vat and delivery.

Don't get me wrong here I am not against the internet companies selling whatever they like on the net because we all buy and can sell on the internet and I applaud the genuine companies who trade their wares and offer the same customer service levels as all good retailers do. What really gets my goat on this issue is that I display Franke products, I demonstrate to customers Franke products and I promote Franke products but I cannot buy their products at trade price cheaper than retail prices from some internet companies.
If Franke can sell their products to internet companies and still make a healthy profit and those internet companies can then in turn sell them to retail customers cheaper than I can buy them for then there is something definitely wrong with their pricing policy.
The distributor I buy from are the worlds largest distributor of Franke goods and I know that they are not buying these products at a price that they make a ridiculous mark up. So can somebody at Franke respond to this and tell me and other kitchen retailers how and why they can offer their goods to different outlets at vastly different prices.

Russell